Discover the #1 In-Store Demo, Merchandising & Sales Training Firm  

at EDS Strategy, We enhance the retail experience & influence purchase decisions through In Store Demos that create loyal brand fans. 

why work with us?

Over 20,000+ Successful In Store Demos Completed & Counting Using Our Proven Educate, Demonstrate, Sell® Approach

In Store Demo Strategy & Recruitment

When looking for sampling companies and demo companies, top brands know that in store demos have changed.  No longer can a demo company source a database of tens of thousands of W9 independent contractors off social media Most demo companies see demos as a one size fits all approach. We design the in store demo to fit each clients grocery objectives. 

Online Training & Food Safety 

Executing the best In store demos requires in depth training. EDS Strategy is one of the only demo firms that make an online training for each client. All Demonstration Specialists are ServSafe Certified. Our Demonstration Specialist selection process is the highest in the industry.

In-Store Relationships 

EDS Strategy maintains strong relationships with the retailers where we demo and sees post demo follow up with stores as integral to a successful demonstration. Before all in store demos, the store and team are set up for success. 

about us

Disrupting The In Store Demo Industry

Founded by Jesse de Agustin, in 2017, EDS Strategy takes a refreshing approach to those in store "sampling" companies staffed exclusively by W9 contractors that don't fully educate your customer on your brand. EDS Strategy has in-depth experience demoing brands in the natural/ organic space at the retail level and designing custom LMS trainings for each brand.

Our unique Educate, Demonstrate, Sell® demo approach views an in store demo as an extension of your sales team with the proper acumen and product knowledge. Our approach drives demo sales that are 2-10x greater than other demo approaches, on average. 


We Demo For Brands Who Want to Dominate at Retail 

With so many brands on the shelf, our brands know that in-store demos are critical to Educate, Demonstrate, and Sell the brands in a way that gets that impulse purchase drives long term brand loyalty. 

Watch a brief overview with EDS Strategy Founder & CEO.


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