January 28

Top In-Store Product Demo And Sampling Company

By jdeagustin

January 28, 2023

In today's highly competitive retail landscape, food brands must constantly find new ways to stand out and attract consumers in grocery stores. One effective strategy is to implement an in-store sampling and demonstration program for your food brand. This can not only increase brand awareness and drive sales, but also provide valuable feedback from shoppers on your products.

In store demos are a great way for food brands to showcase their products to shoppers in a tangible and interactive way. This allows consumers to try the product before they buy, giving them the opportunity to see, taste, and experience the product firsthand. This can be especially effective for new products or products that are difficult to communicate through traditional advertising methods.

In addition to increasing brand awareness and driving sales, in-store demos also provide valuable feedback from shoppers. This feedback can be used to improve existing products or to develop new products that better meet the needs and preferences of consumers. A lot of brands we work with at EDS Strategy take this approach.

In store demos can also be used to build relationships with shoppers. By providing a positive and memorable experience, food brands can create loyal customers who are more likely to purchase their products in the future. This can also lead to positive word-of-mouth marketing, which can be especially powerful for smaller food brands.

To start an in-store sampling and demonstration program for your food brand, it's important to work with a reputable sampling partner. A good sampling company will have the experience and expertise to develop and implement an effective program that meets the needs of your brand. They should also be able to provide detailed reporting on the results of the program, including sales and customer feedback.

When choosing a sampling company, it's important to consider their experience and track record. Look for a company that has a proven track record of success in running in-store demos for food brands. They should also have a team of experienced professionals who can work with you to develop and implement an effective program.

Another important factor to consider when choosing a sampling company is their ability to provide detailed reporting on the results of the program. This should include information on sales, customer feedback, and overall effectiveness of the program. This will help you to measure the success of the program and make any necessary adjustments to improve its effectiveness. At EDS Strategy, we have one of the only W2 in store demo teams in the United States and the best reporting and training. 

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EDS Strategy is an end to end in store product demonstration firm. Click to watch a quick video on our in store merchandising approach.