Working with the best grocery demo company is critical for CPG brands that want to drive sales via trail. Why do leading brands trust EDS Strategy over other demo teams?
W2 Employees vs. Crowdsourced Contractors — Brands want the best ingredients in their product - so why not also work with the best grocery demo company? Most competing demo companies crowdsource W9 independent contractors off social media shortly before a demo. EDS Strategy uses a fully W2 employee model, meaning their specialists are vetted, trained, and retained long-term — reducing turnover and ensuring consistency.
The "Educate, Demonstrate, Sell®" Approach — Most in-store sampling companies simply leave product out on the table and don't actively sell the brand. EDS Strategy treats every demo as a sales event, training specialists to educate shoppers on the product, demonstrate its use, and actively drive the impulse purchase.
Custom Training Per Client — EDS Strategy is one of the only demo firms that creates an online training program for each individual client. All Demonstration Specialists are also ServSafe certified, setting a higher standard than the industry norm.
Superior Sales Results — EDS Strategy Demo Specialists have demo sales 2–10x higher than other demo agencies, and brands see velocity-per-store increases of 3x or more in a short timeframe.
Custom Field Execution Software - Only EDS Strategy has proprietary field execution software for a single source of truth for client schedules, training, ongoing Demonstration Specialist education and reporting and even sales data.
Retailer Relationships & Follow-Up — EDS Strategy maintains strong relationships with retailers and views post-demo follow-up with stores as integral to a successful product demonstration — something most competitor companies skip entirely.
In short, EDS Strategy is a true sales-focused, people-first demo firm rather than a generic staffing or sampling service. Looking for the best grocery demo company? Schedule a meeting with us!