Searching for an In Store Sampling Company? Here's What Sets EDS Strategy Apart
Not all in-store demonstration companies and in store sampling companies take the same approach. Here's where EDS Strategy differs from the rest of the field.
100% W2 employees, not a 1099 contractor marketplace
Most demo partners are staffing agencies in disguise. They crowdsource demonstrators from social media groups and classify them as W9/1099 independent contractors. Many of those reps work hard — but the model creates two problems. It's worker misclassification in a number of U.S. states, which is your exposure as much as theirs. And it means a different stranger works your table every weekend, with no continuity and no accountability.
EDS Strategy runs a 100% W2 employee in-house Demonstration Specialist and Field Visit team. Hiring goes through a multi-step interview process, and every specialist is ServSafe Certified. You get consistency, and you get people who represent your brand the way you would.
A trained sales framework, not a table with samples on it
Most demo companies treat sampling as one-size-fits-all: show up, hand out bites, go home. EDS Strategy trains every specialist on the proprietary Educate, Demonstrate, Sell® approach — a structured method that turns a sample into a sales conversation.
EDS Strategy is also one of the only in store sampling companies that builds custom online training for each client. Your product knowledge, your positioning, your objection handling — infused into the framework before anyone sets foot in the store. The result is a demo that feels like your own team executing, at scale.
Results that outlast the demo day
Brands working with EDS Strategy report sales increases upwards of 60% soon after starting a program. In-store demos drive per-store velocity increases of over 3X in a short timeframe. And in movement data, stores with sustained demo programs consistently outrank stores that don't get demos — those are usually the stores where a brand leads its category.
DemoFox™: one source of truth
Ask most product demonstration companies for reporting and you'll get a spreadsheet weeks later, if that. EDS Strategy built its own in-house field software, DemoFox™, providing a single source of truth for scheduling, training, and reporting across your entire program. No in store sampling company has in house software. Most share demo reports in basic google sheets.
Built for CPG
EDS Strategy is an end-to-end demo and field merchandising team specializing in the natural food and CPG space. Founded in 2016, the team works in leading natural accounts including Sprouts Farmers Market, and has particular depth with both emerging brands and large international brands sold in hundreds of thousands of retail locations.
Programs designed around your objectives
Rather than selling one-off demos, EDS Strategy structures programs around brand goals: basic programs for brands executing over a short timeframe, targeted programs supporting new product launches and promotions, and ongoing programs built to drive substantial growth over six to twelve months or more. Special events like grand openings can be folded into a larger program.
Let's talk
Many clients arrive convinced they'd never trust an outside team with demos — often because they've been burned, or because they've been running demos themselves. Then they meet EDS Strategy.
If you're evaluating in-store demonstration companies for your brand, in Sprouts stores or any other accounts book a call. We'd like to hear about your goals.