In-Store Demos & Merchandising That Educate, Demonstrate, Sell®
As a leading in store demonstration company, we enhance the retail experience and drive velocity for leading brands to influence purchase decisions and create loyal brand fans.
What we do
It's Demo Time. EDS Strategy Is A Different Approach to In-Store Demonstrations
Is your brand considering a brand ambassador company for your product demonstrations? Not all In store demonstration companies have the same approach. EDS Strategy is an end to end in store demo company and field merchandising team specializing in the natural food and CPG space. Founded by Jesse de Agustin in 2016, our 100% W2 Employee in-house Demonstration Specialist and Field Visit team are specifically trained on our Educate, Demonstrate, Sell® approach to drive incremental sales during and after the demo. The most successful brands have demos as a critical part of their shopper marketing strategy. Brands share that sales increase upwards of 60%+ soon after starting a program.
Educate
The right in store demonstration company demo education starts with the right team. Top brands know that in store demos have changed. No longer can a demo company source a database of tens of thousands of W9 independent contractors off social media Most demo companies see demos as a one size fits all approach. We design the in store demo to fit a client's grocery objectives.
Demonstrate
Executing the best In store demos requires in depth training. EDS Strategy is one of the only demo firms that make an online training for each client. All Demonstration Specialists are ServSafe Certified. Our Demonstration Specialist selection process is the highest in the industry and has a multi- step interview process.
Sell
Many brands see sales increase upwards of 60% + post demo. Via their sales movement data brands see that stores with sustained in store demo programs outrank stores that do not get in store demos, and are often the leading brands in their category. The strong results all start with selecting the right in store demonstration company for your demo programs.
Questions About Demos?
Many in store demonstration companies are more like "staffing agencies." Most demo partners crowd source their demonstrators off social media groups and classify the workers as W9/1099 contractors. While many of these reps are hard working, it's worker misclassification in may US states. Demo quality and consistency is lost. Many clients demand a 100% W2 employee team.
No other demo team has a framework which all reps are trained on. Our Educate, Demonstrate, Sell® approach infuses your brand's product knowledge into a structured sales approach to drive incremental sales at the demo.
Brands work with us on larger demo programs and EDS Strategy does not do "one off" demos. We want to deliver the best results. However, special events can be included in a larger program.
Let's Meet
We can't wait to learn about your brand. We'll discuss your brand goals and suggest ways to implement a demo program and your teams will see why EDS Strategy is the most trusted end-to-end in store product demonstration team.
why eds strategy
We’ve been there
So many options and ways to start a field demo or merchandising program. Meet with us and we'll discuss your goals this year in stores and make suggestions and listen. Check out what Blair says about working with EDS Strategy.
Elevating The In-Store Demo & Merchandising Industry
Top CPG brands know that to cut through the competition on the set, it's critical to make sure customers experience a taste of your brand. In-Store demos lead to velocity per store increases of over 3X in a short timeframe.
testimonials
What Brands Say
Theo rosenstein
Notco
dan barnes
Natural CPG Brand Executive
demo & merchandising program structure
Basic Program
Demo and Merchandising Programs for brands that want to complete a program over a short time frame
Targeted Programs
Demo and Merchandising programs for brands that want to support new product launches or promotions
On-Going Program
Demo and Merchandising programs for brands that want to drive substantial growth over 6-12 months or more
Let's Meet
Is EDS Strategy the right in store demonstration company for you? We can't wait to learn about your brand.
EDS Strategy & Educate, Demonstrate, Sell® are registered trademark of eds strategy llc