How to Select a Product Demonstration Company
EDS Strategy speaks with countless of scaling CPG Brands like those presented in the "Problem" case study. Who are the reps representing my brand? Not all product demonstration companies are the same Do they know about what makes my product uniqe. We get it, and the candid fact is if the rep is recruited off a social media site 24 hours before a booked product demo, then the answer is they don't.
EDS Strategy is one of the only W2 demo and merchandising companies in the USA and takes pride in training our team on our Educate, Demonstrate, Sell® system which guides each customer interaction behind the demo table. While most demo companies give reps a PDF document to read, we create an entire online training course for reps to take, that is built custom for each brand.
A client comes to EDS Strategy in search of a sampling company for their growing CPG brand. Yet they are nervous; brand leadership knows that outsourcing in store demos to a trusted partner is critical to scale and for growing brands but they had poor experiences with in store demo companies and in store sampling companies in the past. They found reports were not consistent and the demo tables had a poor presentation. Enter EDS Strategy and our unique approach.
EDS Strategy took some time to share some dark secrets about the in store product demonstration and sampling company industry. Reps are often recruited off social media sites like facebook and others and simply don't care. EDS Strategy designed a year - long in store demo and sampling program across multiple states that is a turn-key, end-to-end solution.
EDS Strategy manages, plans and executes in store demo programs and is in essence an extension of the clients sales team. Watch a demo and talk with our team to see if we are a good fit.