Looking to start in store demos at Sprouts Farmers Market? Sprouts is not a conventional grocery chain, and it should not be demoed like one. With more than 450 stores built around discovery, attribute-driven eating, and an assortment that leans hard into emerging natural and organic brands, Sprouts shoppers walk in expecting to find something new. That is an enormous opportunity for a food brand — especially for brands on the Forager Innovation Set and an easy one to waste.
The difference between a demo that moves cases and a demo that hands out samples usually comes down to one thing: who is standing behind the table. That is where EDS Strategy separates itself.
A W2 team, not a crowdsourced one
Most sampling companies operate on a W9 independent contractor model, pulling from a database of thousands of brand ambassadors sourced off social media, often the week of your event.
EDS Strategy is one of the only in-store demo companies in the country running a 100% W2 employee Demonstration Specialist team. Founded in 2016, the company built its model around retention and accountability. The selection process is multi-step, and every Demonstration Specialist is ServSafe certified — which matters in a retailer where food handling standards are taken seriously and store teams notice who does it right.
Lower turnover also means the same faces return to the same Sprouts locations. Store directors get to know them. That relationship is quietly one of the most valuable assets a demo program can build.
Educate, Demonstrate, Sell®
EDS Strategy's proprietary approach — Educate, Demonstrate, Sell® — trains Demonstration Specialists to explain the story behind the product, connect it to the shopper's specific need, and close. For a Sprouts shopper deciding between four keto snack brands on the same shelf, that context is the purchase driver.
Brands report velocity increases in the range of 17–39% shortly after launching a program, with some seeing lifts north of 60% and per-store velocity gains of over 3X on sustained programs. Just as important, brands consistently see that stores receiving regular demos outperform stores that do not in their sales movement data.
Custom training built for your brand
EDS Strategy is one of the only demo firms that builds a custom online LMS training for each client. Your Demonstration Specialist learns your ingredients, your certifications, your competitive set, and your objections before they ever set foot in a store.
In house software and reporting
Demonstration Specialists are trained on your brand in DemoFox™, our proprietary field execution software built 100% in house. DemoFox™ is a single source of truth for schedules, training, reporting and Demo Specialist communication. We can even import sales or distributor data to show the impact of your demos over time.
For natural and organic brands, this is essential. Sprouts shoppers ask real questions — about sourcing, sugar content, seed oils, certifications. A specialist who cannot answer confidently loses the sale in about eight seconds.
Built for the natural channel
EDS Strategy specializes in the natural, organic, and better-for-you space. That focus shows up in category fluency, in familiarity with how natural retailers schedule and run vendor demos, and in an understanding of what actually converts a Sprouts shopper versus a conventional one.
Reporting and follow-through
Custom scheduling and field reporting software means you see what happened at every store — not a vague recap two weeks later. And because EDS Strategy treats post-demo store follow-up as part of the job, issues like out-of-stocks, misplaced product, and tag problems get flagged and fixed.
The bottom line
Sprouts rewards brands that show up consistently and sell well at the shelf. EDS Strategy is built to do exactly that — with a trained, employed, certified team that treats your brand like it is their own.
Ready to build your Sprouts demo program? Let's talk.