During your quest to decide which in-store sampling company or grocery store product demonstration company is best for your brand and business, you will no doubt come across a lot of large "Brand Ambassador" companies that claim to have "national coverage" While a large coverage area might sound like an advantage it comes at a cost. A lot of Brand Ambassador companies pull from a database of 1099 contractors many of which do a demo 2 times a year! Sound cray - cray ? That's because it is!
Let's Look at the Pro's and Con's
Those Brand Ambassador companies serve a purpose. But if you're looking for the best in-store grocery product demos or in-store retail sampling programs, then going with one of those glorified staffing agencies is the worst decision your brand could make, since they simply lack the acumen to Educate, Demonstrate, Sell® a brand in-store, the way your Regional Sales Managers would. Again, many brand ambassador companies recruit food demonstrators off facebook groups , often 24 hours before your demo. At EDS Strategy we take a different approach to recruiting and training.
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