EDS Strategy – #1 In-Store Retail Product Demo & In-Store Sampling Company

Top In-Store Product Demo And Sampling Company

jdeagustin — Sat, 28 Jan 2023 07:09:06 +0000

In today's highly competitive retail landscape, food brands must constantly find new ways to stand out and attract consumers in grocery stores. One effective strategy is to implement an in-store sampling and demonstration program for your food brand. This can not only increase brand awareness and drive sales, but also provide valuable feedback from shoppers on your products.

In store demos are a great way for food brands to showcase their products to shoppers in a tangible and interactive way. This allows consumers to try the product before they buy, giving them the opportunity to see, taste, and experience the product firsthand. This can be especially effective for new products or products that are difficult to communicate through traditional advertising methods.

In addition to increasing brand awareness and driving sales, in-store demos also provide valuable feedback from shoppers. This feedback can be used to improve existing products or to develop new products that better meet the needs and preferences of consumers. A lot of brands we work with at EDS Strategy take this approach.

In store demos can also be used to build relationships with shoppers. By providing a positive and memorable experience, food brands can create loyal customers who are more likely to purchase their products in the future. This can also lead to positive word-of-mouth marketing, which can be especially powerful for smaller food brands.

To start an in-store sampling and demonstration program for your food brand, it's important to work with a reputable sampling partner. A good sampling company will have the experience and expertise to develop and implement an effective program that meets the needs of your brand. They should also be able to provide detailed reporting on the results of the program, including sales and customer feedback.

When choosing a sampling company, it's important to consider their experience and track record. Look for a company that has a proven track record of success in running in-store demos for food brands. They should also have a team of experienced professionals who can work with you to develop and implement an effective program.

Another important factor to consider when choosing a sampling company is their ability to provide detailed reporting on the results of the program. This should include information on sales, customer feedback, and overall effectiveness of the program. This will help you to measure the success of the program and make any necessary adjustments to improve its effectiveness. At EDS Strategy, we have one of the only W2 in store demo teams in the United States and the best reporting and training.

How To Choose a Product Sampling Company

jdeagustin — Wed, 01 Sep 2021 03:32:10 +0000

How to Select a Product Sampling Company

Why Select EDS Strategy As Your Product Sampling Company?

EDS Strategy speaks with countless of scaling CPG Brands like those presented in the "Problem" case study. Who are the reps representing my brand? Not all product demonstration companies are the same. Does your product sampling company know about what makes my product unique? We get it, and the candid fact is if the rep is recruited off a social media site 24 hours before a booked product demo, then the answer is they don't.

Benefits Of W2 And End-To-End Product Demo Companies

EDS Strategy is one of the best product sampling company among all W2 demo and merchandising companies in the USA and takes pride in training our team on our Educate, Demonstrate, Sell® system which guides each customer interaction behind the demo table and in stores. While most demo companies give reps a PDF document to read, we create an entire online training course for reps to take, that is built custom for each brand.

The reason EDS Strategy is the trusted in store product demo company for top CPG brands is because we're an end to end full circle solution. We're responsible for scheduling, training Demonstration Specialists, planning, executing, and reporting on all aspects of in store field programs.

The Problem

A client comes to EDS Strategy in search of a product sampling company for their growing CPG brand. Yet they are nervous; brand leadership knows that outsourcing in store demos to a trusted partner is critical to scale and for growing brands but they had poor experiences with in store demo companies and in store sampling companies in the past.

They found reports were not consistent and the demo tables had a poor presentation. The in-store demos were not sales focused. Enter EDS Strategy and our unique approach.

The Solution

EDS Strategy took some time to share some dark secrets about the in store product demonstration and sampling company industry. When it comes to in store demos, reps are often crowd sourced in store demo specialists and don't become an expert on your brand. EDS Strategy works with brands and designed a year - long in store demo and sampling program across multiple states that is a turn-key, end-to-end solution.

EDS Strategy manages, plans and executes in store demo programs and is in essence an extension of the clients sales team. Watch a demo and talk with our team to see if we are a good fit.

Retail Merchandising Services

jdeagustin — Sun, 20 Sep 2020 00:55:50 +0000

Learn About The #1 Merchandising Company

Check out the video above and you will see why retail merchandising services are so critical and why all merchandising companies are not all the same.

Why Merchandising Companies Are Not all The Same

Most merchandising companies use W2 contractors and source reps off apps
Most merchandising companies do not have reps trained in retail and merchandising acumen
Most merchandising companies do not see merchandisers as an extension of your sales team

Video Transcripts:

Best Online Sales Training For Sales Demos

jdeagustin — Tue, 15 Sep 2020 18:06:56 +0000

#1 In Store Sampling Company Drives Sales for FitJoy Grain Free Pretzels in Kings Supermarkets

jdeagustin — Fri, 10 Jan 2020 04:09:01 +0000

At EDS Strategy, the #1 In Store Sampling company, that takes an Educate, Demonstrate, Sell® approach to the in store product demo. Any brand that wants to command attention for their brand in the category must have an in store demo program, just like top brands, like Kelloggs that executes consistent food demonstrations. We are a unique product sampling company and are honored to demo for some of the most iconic brands in the natural, organic, and better for you food industry like FitJoy Foods. Check out the video below, where CEO, Jesse de Agustin stops by a demo work works alongside one of our New Jersey based Sr. Demonstration Specialists, Misty. There are three key points that make this in-store grocery demo a success and are the goal of any retail marketing strategy. Also check out some of our reviews on Linkedin

Educate. Unlike most in-store sampling companies, EDS Strategy Demonstration Specialists are all ServSafe Food Handler Certified. This is unheard of in the 3rd party in-store demonstration company business. Ongoing food Safety training happens on a regular basis with our employees performing in-store demos

Demonstrate. Demonstrating how to best use a product is critical in a grocery in-store food sampling or demonstration. Most in store sampling companies simply leave product out on the table and don't Educate, Demonstrate, Sell® the brand. We have a different approach that captivates the shopper and gets them hooked on new products.

Sell. Most grocery sampling companies don't see that it's their job to sell product at the demo. Hey, they see themselves as a "sampling company" after all, at EDS Strategy, we think the purpose of a demo is to not only Educate, Demonstrate, but also facilitate that impulse purchase and spike sales the day of the demo. Our clients love our reporting post demo as well

Why You Need an In Store Sampling Company

Now we explained our in store demo system, now why does a brand need an in store sampling company. There are many way for a brand to execute in store demos. Some brands like to do inconsistent in store demos to support a grocery store event for instance. But the natural / organic and CPG brands that want to dominate their industry and win at retail, all have in store demonstrations that are an integral part of their marketing efforts. When a brand selects the right in store product demonstration company, they benefit from the network effect of trained Demonstration Specialists who are experts at product demonstration and product demonstration techniques. There are many companies in the industry that claim to be experts at the in store retail demo, yet if they say they are "Brand Ambassador Companies" , you should think twice about hiring them, as we explain in this post.

Pros & Cons of “Brand Ambassador Companies”

jdeagustin — Wed, 18 Dec 2019 06:04:42 +0000

Are You Considering a Brand Ambassador Company to Do Your In-Store Demos?

EDS Strategy is an In-Store Demonstration Company - Not a Brand Ambassador "Staffing Agency"

During your quest to decide which in-store sampling company or grocery store product demonstration company is best for your brand and business, you will no doubt come across a lot of large "Brand Ambassador" companies that claim to have "national coverage" While a large coverage area might sound like an advantage it comes at a cost. A lot of Brand Ambassador companies pull from a database of 1099 contractors many of which do a demo 2 times a year! Sound cray - cray ? That's because it is!

Also check out this article, and interview with Founder and CEO of EDS Strategy to learn about how we approach in store demonstrations

Considering a "Brand Ambassador" Company?

Let's Look at the Pro's and Con's

Pros

Strong coverage in remote areas
Want a demo at a flea market in a remote area with population 200? Sure their database of 2 trillion 1099 contractors, might be able to help
Can do a quick demo "campaign"
If you're objective is to do a high-volume of demos across multiple stores once, and never again
Can get events done in a hurry
This is great if you like stuff rushed and done last minute.

Cons

Last minute hiring techniques
Large Brand Ambassador companies use slick techniques to hire their newly vetted "BA's" last minute to represent YOUR brand! No Way ! Not Cool!
Quick demo campaigns are not long term growth
The best CPG Brands have in-store demo programs that are integral parts of their marketing strategy, not one off flings.
Rushed Demos = 1099 Contractors & Brand Damage
At EDS Srategy we are obsessed with planning a client's in store demo program, those "BA Companies" are not.

Conclusion:

Those Brand Ambassador companies serve a purpose. But if you're looking for the best in-store grocery product demos or in-store retail sampling programs, then going with one of those glorified staffing agencies is the worst decision your brand could make, since they simply lack the acumen to Educate, Demonstrate, Sell® a brand in-store, the way your Regional Sales Managers would. Again, many brand ambassador companies recruit food demonstrators off facebook groups , often 24 hours before your demo. At EDS Strategy we take a different approach to recruiting and training.